International Brand Experience in Budapest – Joybuy UEFA Final Activation

The Torter e-Design team, in collaboration with Pro Event Production, delivered a custom stand design and event execution project for Joybuy’s European debut in Budapest, within the official environment of the UEFA Champions League Final.

Joybuy is the European online marketplace and digital commerce platform of JD.com, one of the largest e-commerce companies in China and a globally influential player in technology and online retail. The European launch of Joybuy was presented as a high-profile international activation aligned with one of the world’s most watched sporting events.

The objective of the project was to create an interactive football-themed brand experience space that supports brand awareness, enhances visitor engagement, and strengthens international communication impact.

Torter e-Design was responsible for supporting the visual and spatial realization of the concept, ensuring that modern e-commerce brand identity, football atmosphere, and the requirements of a large-scale international event were seamlessly integrated.

All elements had to be executed within a very tight production timeline, ensuring that the Joybuy activation was fully operational and ready to welcome visitors on the day of the final.

The project was realized through the close collaboration of Pro Event Production and Torter e-Design, combining creative design, production, and on-site execution into a cohesive, high-standard international brand experience.

This project is another example of how a global brand can be translated into a distinctive, functional, and visually impactful event space within a world-class international sports environment.